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Jim Heimann
R345.00
From: Taschen Books
Hard times, hard sells
At the dawn of the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. The trend of literal, uninspired print ads was shaken up by new stylized, symbolic, and even abstract advertisements that relied more on aesthetics than copy. These techniques worked well at first, and ultimately paved the way for advertising as we know it today, but were overshadowed by the need of a country in depression for hard-sell, shirt-sleeve advertising. Subtlety and irony could hardly sell products to a nation struggling to feed itself. Surprisingly, however, the ads of the 1930s reveal nothing of the hard times, painting instead an optimistic picture of affluent American family life. Cheerful and colorful, these ads served an important role as morale boosters, promising happiness and success to a country in crisis.
Jim Heimann
R304.00
From: Taschen Books
World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time.
From Western Electric communication tools (for "the modern battlefield") to Matsom sea liners ("Toward a Richer Tomorrow") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless.
It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!"
You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yumm.
Jim Heimann
R360.00
From: Taschen Books
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.
From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...
Jim Heiman
R367.00
From: Taschen Books
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as tang and instant omelets-"just add water") while striving to reinforce good old American values.
Charles C. Martignette, Louis K. Meisel
Used Only
From: Taschen Books
Post-depression America was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's Technicolor fantasies of the American dream. His technique—which earned him a reputation as "The Norman Rockwell of cheesecake"—involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in the process making them the perfect moral-boosting eye-candy for every homesick private.
Jurgen Muller
R297.00
From: Taschen Books
A decade of contrasts
At a time when people were terrified of UFOs and Communism, the movie industry was busy producing movies that ranged from film noir to suspense to grandiose musicals; apparently the paranoid public in the 1950s craved family entertainment and dark, brooding pictures in equal doses. The result is a decade’s worth of truly monumental cinema, from Hitchcock masterpieces (Vertigo, Psycho, Rear Window) to comedy classics (Tati’s Mr. Hulot’s Holiday, Billy Wilder’s Some Like it Hot) to groundbreaking nouvelle vague films (Godard’s Breathless, Truffaut’s The Four Hundred Blows) and profound, innovative dramas such as Antonioni’s L’Avventura, Fellini’s La Strada, John Huston’s Misfits, and Kubrick’s Paths of Glory. Though censorship kept sex safely off-screen, sexy stars such as James Dean, Marlon Brando, and Marilyn Monroe provided plenty of heat in Rebel Without a Cause, A Streetcar Named Desire, and Gentlemen Prefer Blondes respectively. This survey of the most important films of the 1950s covers all the wholesome, subversive, artistic, thrilling, and mysterious trends in cinema worldwide.
100 A-Z film entries include:
• Synopsis
• Film stills and production photos
• Cast/crew listings
• Box office figures
• Trivia
• Useful information on technical stuff
• Actor and director bios
Plus: a complete Academy Awards list for the decade
Jurgen Muller
R299.00
From: Taschen Books
Barbarella vs. Mrs. Robinson! James Bond vs. Jean-Luc Godard! Don’t miss these and more exciting encounters in Movies of the 60s!
116 A-Z film entries include:
• Synopsis
• Film stills and production photos
• Cast/crew listings
• Box office figures
• Trivia
• Useful information on technical stuff
• Actor and director bios
Plus: a complete Academy Awards list for the decade
Anchee Min
R381.00
From: Taschen Books
The Communist superhero
With his smooth, warm, red face which radiated light in all directions, Chairman Mao Zedong was a fixture in Chinese propaganda posters produced between the birth of the People’s Republic in 1949 and the early 1980s. These infamous posters were, in turn, central fixtures in Chinese homes, railway stations, schools, journals, magazines, and just about anywhere else where people were likely to see them. Chairman Mao, portrayed as a stoic superhero (a.k.a. the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and “masculinized” women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together. Combining fact and fiction in a way typical of propaganda art, these posters exuded positive vibes and seemed to suggest that Mao was an omnipresent force that would accompany China to happiness and greatness. This book brings together a selection of colorful propaganda artworks and cultural artifacts from photographer Michael Wolf’s vast collection of Chinese propaganda posters, many of which are now extremely rare.
Max Allan Collins, George Hagenauer
R304.00
From: Taschen Books
Battling dangerous beasts such as ferocious lions, venomous snakes, or swarms of man-eating weasels, the hunky heroes of men's adventure magazines were frequently depicted struggling to protect themselves and especially their buxom female companions from the gruesome tragic ends that threatened their every waking moment. Whether stranded on desert islands, clashing with motorcycle gangs, or shackled in prison camps, the magazines' male and female protagonists were perpetually fighting their ways out of dangerous predicaments.
To pay homage to the American periodicals of the 1950s, 60s, and 70s that "documented" such outrageous exploits, TASCHEN brings you this hefty, comprehensive guide packed full of colorful cover art, sumptuous sample spreads, and enlightening essays. With an in-depth introductory essay describing the history, culture, and artistry of men’s adventure—a.k.a. "sweat"—magazines, as well as chapter-by-chapter exploration of various subjects including the role of women and the portrayal of Nazis and Communists, this definitive study of the genre examines not only the popular appeal of the magazines but also their social and political implications. Also included are publisher listings and profiles of artists and writers, as well as an interview with Norm Eastman, one of the genre’s most important artists.